JOURNAL ARTICLE

Multi-year partnership between Foot Locker and the Chicago Bulls.

  • Published In: Sporting Goods Intelligence Europe, 2024, v. 35, n. 42/43. P. 7 1 of 2

  • Database: Business Source Ultimate 2 of 2

Abstract

Foot Locker and the Chicago Bulls have entered into a multi-year partnership to provide fans with unique experiences, including community basketball events, in-store activations, and behind-the-scenes player-focused content. This collaboration strengthens Foot Locker's connection to basketball culture and its status as a go-to destination for basketball enthusiasts. The partnership will be celebrated during the Bulls game on Oct. 30, with various initiatives planned to engage the passionate Bulls fanbase. [Extracted from the article]

Additional Information

  • Source:Sporting Goods Intelligence Europe. 2024/10, Vol. 35, Issue 42/43, p7
  • Document Type:Article
  • Subject Area:Sports and Leisure
  • Publication Date:2024
  • ISSN:1143-2462
  • Accession Number:180618815
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