JOURNAL ARTICLE

LIV Golf Looks for New Investors After Saudi Arabia Stops Support.

  • Published In: Bloomberg.com, 2026. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: El Chmouri, Omar; Turner, Giles 3 of 3

Abstract

The article focuses on LIV Golf’s search for new investors after Saudi Arabia’s Public Investment Fund (PIF) announced it will cease financial support following the 2026 season. Despite investing an estimated $5 billion over four years and owning about 95% of the league, the PIF cited a shift in its investment strategy toward projects with stronger returns and domestic economic benefits. LIV Golf, which challenged the PGA Tour with innovative formats and high-profile player contracts, has struggled with low attendance and viewership, putting its future in doubt without new capital. The PIF’s decision reflects broader financial discipline amid regional economic pressures and a strategic pivot toward investments expected to generate sustainable returns, including in sports holdings. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2026/04, pN.PAG
  • Document Type:Article
  • Subject Area:Sports and Leisure
  • Publication Date:2026
  • Accession Number:193408417
  • Copyright Statement:Copyright of Bloomberg.com is the property of Bloomberg, L.P. and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Looking to go deeper into this topic? Look for more articles on EBSCOhost.