JOURNAL ARTICLE

Dana White's Power Slap Signs Sponsor Deal With Crypto Firm.

  • Published In: Bloomberg.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Williams, Randall 3 of 3

Abstract

Dana White's Power Slap, a slap-fighting organization, has secured a sponsorship deal with blockchain network VeChain. The agreement includes VeChain sponsoring title events and having visibility on athletes' kits, promotional materials, and post-fight press conferences. Despite attracting criticism from medical organizations, Power Slap has gained significant popularity online, surpassing major sports leagues in YouTube subscribers. Dana White, known for his involvement in the Ultimate Fighting Championship, has opted to keep Power Slap events online rather than pursuing a traditional TV deal. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2025/03, pN.PAG
  • Document Type:Article
  • Subject Area:Sports and Leisure
  • Publication Date:2025
  • Accession Number:183407837
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