JOURNAL ARTICLE

F1 has thrived by democratizing what was once a 'look, don't touch' sport, says McLaren Racing CEO Zak Brown.

  • Published In: Fortune.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Brady, Diane 3 of 3

Abstract

The article focuses on the significant growth and transformation of Formula 1 (F1) racing, particularly highlighted by the recent Las Vegas Grand Prix. Since Liberty Media acquired F1 in 2017, the sport's valuation has tripled, driven by strategic partnerships, media exposure, and a shift towards inclusivity and engagement with fans. The event showcased a two-tiered experience economy, with luxury offerings from brands like LVMH alongside mainstream sponsorships from companies such as PepsiCo and LEGO. Additionally, F1 teams are experiencing substantial financial success, with McLaren's turnaround from insolvency to profitability exemplifying this trend, despite recent on-track challenges. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2025/11, pN.PAG
  • Document Type:Article
  • Subject Area:Sports and Leisure
  • Publication Date:2025
  • Accession Number:189575978
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