JOURNAL ARTICLE

Tennis greats Andre Agassi and John McEnroe join Pickleball Slam tournament as the new sport tries to attract fans.

  • Published In: Fortune.com, 2023. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Fendrich, Howard 3 of 3

Abstract

The article focuses on the participation of former tennis stars Andy Roddick, John McEnroe, Andre Agassi, and Michael Chang in the Pickleball Slam, a made-for-TV exhibition aimed at promoting the sport of pickleball. Roddick, at 40, is the youngest participant and highlights the challenges of adapting his tennis skills to pickleball's unique rules, such as serving underhand. The event, featuring a $1 million purse, will be broadcast on ESPN and is part of ongoing efforts to increase pickleball's visibility and popularity in the media. Horizon Sports & Experiences is producing the event, with hopes of attracting more well-known athletes to further elevate the sport's profile. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2023/03, pN.PAG
  • Document Type:Article
  • Subject Area:Sports and Leisure
  • Publication Date:2023
  • Accession Number:162837446
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