JOURNAL ARTICLE

Lululemon Will Offer NHL Team Sportswear in Deal With Fanatics.

  • Published In: Bloomberg.com, 2024. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Bhasin, Kim 3 of 3

Abstract

Lululemon Athletica Inc. has partnered with Fanatics Inc. and the NHL to create fan apparel for 11 NHL teams this season, with plans to expand to all teams next year. The men's and women's collections will include hoodies, jackets, pants, and belt bags, available in local markets starting on Oct. 29. This collaboration marks Lululemon's expansion into ice hockey, leveraging its Canadian roots and existing relationships with NHL teams. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2024/10, pN.PAG
  • Document Type:Article
  • Subject Area:Sports and Leisure
  • Publication Date:2024
  • Accession Number:180402019
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