JOURNAL ARTICLE

San Antonio Spurs Signs Sponsorship Deal With Crypto Firm Ledger.

  • Published In: Bloomberg.com, 2025. P. 254 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Perdomo, Vanessa 3 of 3

Abstract

The article discusses the San Antonio Spurs' multi-year front of jersey patch deal with French digital assets firm Ledger SAS, marking Ledger's first partnership with a professional sports team. The Spurs will unveil their Ledger-branded jerseys during the NBA draft, highlighting the team's historical connection with French players, including current star Victor Wembanyama. The partnership aims to enhance Ledger's presence in the U.S. market and includes a focus on digital asset education for players and staff, addressing a knowledge gap in cryptocurrency within the team. The deal reflects a broader trend of increased spending by cryptocurrency companies on sports sponsorships following a market recovery. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2025/06, p254
  • Document Type:Article
  • Subject Area:Sports and Leisure
  • Publication Date:2025
  • Accession Number:186144293
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