JOURNAL ARTICLE

A Qualitative Examination of the Social Manifestations of Participating in Fantasy Sports.

  • Published In: Journal of Sport Behavior, 2025, v. 48, n. 4. P. 47 1 of 3

  • Database: Academic Search Ultimate 2 of 3

  • Authored By: Stark, Derek R.; Scola, Zach; Bogina, Austin C.; Enamutor, Oghenevwaire S.; Gordon, Brian S. 3 of 3

Abstract

This article qualitatively examines the social manifestations of participating in fantasy sports leagues, focusing on how such participation fosters social benefits among individuals with preexisting relationships. Through semi-structured interviews with 14 members of two male-only, college-friendship-based fantasy basketball and football leagues, three main social themes emerged: fantasy sports as a social tool that deepens camaraderie and maintains connections; the role of smack talk and bragging rights as a competitive yet socially bonding outlet; and nostalgia, where participation evokes shared memories and emotional ties to past experiences. The study highlights that beyond competition and entertainment, fantasy sports serve as a platform for social interaction, relationship maintenance, and collective identity among participants. These findings offer insights for sport managers and marketers aiming to enhance engagement by emphasizing the social and emotional dimensions of fantasy sport participation.

Additional Information

  • Source:Journal of Sport Behavior. 2025/12, Vol. 48, Issue 4, p47
  • Document Type:Article
  • Subject Area:Sports and Leisure
  • Publication Date:2025
  • ISSN:0162-7341
  • Accession Number:189714009
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