JOURNAL ARTICLE

Shaun White's Snowboard League Wins Backers Ahead of Aspen Debut.

  • Published In: Bloomberg.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Perdomo, Vanessa 3 of 3

Abstract

Snowboarding icon Shaun White's Snow League, a professional circuit he founded, secured $15 million in funding led by Left Lane Capital. The league aims to elevate athletes, increase their earnings, and enhance the sport's popularity. With a media rights deal with NBC Sports and upcoming events in Aspen and beyond, the league seeks to engage fans globally and build momentum leading up to the Winter Olympics. The initiative has garnered support from investors like David Blitzer and Will Ventures, signaling potential growth in the snowboarding and skiing community. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2025/01, pN.PAG
  • Document Type:Article
  • Subject Area:Sports and Leisure
  • Publication Date:2025
  • Accession Number:182218641
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