NFL legend Joe Montana lived around top VC execs as a 49er, then leveraged those ties to launch his second career as an investor.

  • Published In: Fortune.com, 2026. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Ma, Jason 3 of 3

Abstract

The article focuses on Joe Montana's transition from NFL quarterback to venture capitalist, highlighting his journey into investing after being encouraged by former teammates. Initially, Montana participated in a "fund of funds" before moving to Napa and later establishing his own fund, Liquid 2, in 2015 with the guidance of angel investor Ron Conway. Liquid 2 has invested in over 800 companies, including notable startups like GitLab and Rappi. Montana emphasizes the importance of investing in people, drawing parallels between successful founders and elite athletes, and leveraging his sports experience to inform his investment strategies. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2026/02, pN.PAG
  • Document Type:Article
  • Subject Area:Sports and Leisure
  • Publication Date:2026
  • Accession Number:191458093
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