JOURNAL ARTICLE

Augusta National Adds Amazon Prime to Broadcast 2026 Masters.

  • Published In: Bloomberg.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Diallo, Aysha 3 of 3

Abstract

The article focuses on Amazon.com Inc.'s Prime Video becoming the first major tech streaming service to secure a broadcasting deal with Augusta National Golf Club, allowing it to air early rounds of the Masters Tournament in 2026. Prime Video will provide an additional two hours of coverage on April 9 and 10, marking a significant shift in the traditionally restrictive broadcasting practices of the Masters. This partnership follows Amazon's expansion into sports content, which includes agreements with the NBA and NASCAR, and reflects its strategy to enhance its live sports offerings. The Masters has historically been televised by CBS since 1956, with ESPN joining in recent years. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2025/09, pN.PAG
  • Document Type:Article
  • Subject Area:Sports and Leisure
  • Publication Date:2025
  • Accession Number:188004472
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