JOURNAL ARTICLE

Arizona Coyotes CEO Wants More Ice Hockey Fans in the Desert.

  • Published In: Bloomberg.com, 2023. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Kelly, Jason 3 of 3

Abstract

(Bloomberg) -- Former private equity investor Xavier Gutierrez sees a compelling business case for hockey in the desert. Sports teams and athletes have an outsized voice and influence in their communities, Gutierrez said, which gives teams like the Coyotes leverage to shape the broader conversation. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2023/04, pN.PAG
  • Document Type:Interview
  • Subject Area:Sports and Leisure
  • Publication Date:2023
  • Accession Number:163234254
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