JOURNAL ARTICLE

Don't Be Fooled: The Worst Corporate April Fools' Jokes and How to Spot Them.

  • Published In: Bloomberg.com, 2024. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Meley, Chloé 3 of 3

Abstract

April Fools' Day can be a risky time for companies looking to use humor to boost their brand. Some corporate pranks have backfired, leading to communication disasters and negative investor reactions. To avoid falling for these pranks, it is important to look for disclaimers in press releases and be cautious of startling branding moves. Companies should also be careful not to make bizarre or unrealistic claims. While jokes can be fun, they can also leave companies vulnerable to malicious pranksters and misinformation. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2024/03, pN.PAG
  • Document Type:Article
  • Subject Area:Sports and Leisure
  • Publication Date:2024
  • Accession Number:176319196
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