JOURNAL ARTICLE
Gen Z men are still obsessed with Pokémon cards—using 'boy math' to argue that they'll beat Nvidia stock and the S&P 500. But there's a catch.
Published In: Fortune.com, 2025. P. N.PAG 1 of 3
Database: Business Source Ultimate 2 of 3
Authored By: Fore, Preston 3 of 3
Abstract
The article focuses on the booming market for Pokémon and sports trading cards, which are currently yielding annual returns of up to 46%, significantly outperforming the S&P 500. This trend is particularly popular among Gen Z and Millennial men, who are investing heavily in these collectibles, driven by nostalgia and the potential for profit. The Pokémon card market has seen a staggering 3,261% increase in value over the past 20 years, leading to widespread demand and empty shelves at retailers. Influencers like Logan Paul have further fueled this craze, although some collectors have faced financial difficulties due to their investments. The trading card industry, once on the brink of decline, is now thriving, with significant revenue generated from both Pokémon and sports cards. [Extracted from the article]
Additional Information
- Source:Fortune.com. 2025/07, pN.PAG
- Document Type:Article
- Subject Area:Sports and Leisure
- Publication Date:2025
- Accession Number:186603858
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