JOURNAL ARTICLE

Disney Brings 'Bluey' to Its Theme Parks and Cruise Lines Too.

  • Published In: Bloomberg.com, 2024. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Palmeri, Christopher 3 of 3

Abstract

Walt Disney Co. has announced plans to bring characters from the popular Australian animated series Bluey to its cruise ships and US theme parks, including Disneyland and Walt Disney World. Passengers on Disney ships from Australia and New Zealand will have the opportunity to interact with Bluey and her sister Bingo through character meet and greets and an interactive game. Despite the show's success, Disney does not own the program, which was created by Australian producers and the UK's BBC Studios, leading to limited merchandise and theme park appearances. Disney also plans to release a Bluey film in theaters in 2027. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2024/12, pN.PAG
  • Document Type:Article
  • Subject Area:Sports and Leisure
  • Publication Date:2024
  • Accession Number:181783770
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