JOURNAL ARTICLE

FUBO FORMS MARKETING PARTNERSHIP W/ SEATTLE MARINERS.

  • Published In: Online Media News, 2023, v. 37, n. 7. P. N.PAG 1 of 2

  • Database: Academic Search Ultimate 2 of 2

Abstract

The article focuses on FuboTV Inc.'s new marketing partnership with the Seattle Mariners, marking its fourth Major League Baseball (MLB) team collaboration following agreements with the Boston Red Sox, Cleveland Guardians, and St. Louis Cardinals. The partnership includes Fubo branding at Mariners home games, fan engagement opportunities, and free trial offers for Mariners ticket holders and fans. FuboTV, a sports-first live TV streaming platform, streams Mariners games through regional and national sports networks and offers extensive sports, entertainment, and news content. The company aims to provide an interactive viewing experience with features like FanView and is recognized for innovations such as simultaneous multi-channel viewing and 4K HDR streaming.

Additional Information

  • Source:Online Media News. 2023/07, Vol. 37, Issue 7, pN.PAG
  • Document Type:Article
  • Subject Area:Sports and Leisure
  • Publication Date:2023
  • Accession Number:164708167

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