JOURNAL ARTICLE

Saudis to End LIV Golf Funding After Pouring in $5 Billion.

  • Published In: Bloomberg.com, 2026. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Williams, Randall 3 of 3

Abstract

The article focuses on Saudi Arabia's Public Investment Fund (PIF) planning to end its financial support for LIV Golf after the current season. LIV Golf, a breakaway professional golf league funded by the PIF, has struggled with low attendance and viewership despite a $5 billion investment over four years. The league is preparing to announce new board members and efforts to secure long-term financial partners following the PIF’s withdrawal. This development leaves players who left the PGA Tour in uncertain professional positions, while the PIF shifts its investment strategy toward domestic priorities and financial returns. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2026/04, pN.PAG
  • Document Type:Article
  • Subject Area:Sports and Leisure
  • Publication Date:2026
  • Accession Number:193408008
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