JOURNAL ARTICLE

Sony's Bet on Sports Pays Off With AI Line Judges at Wimbledon.

  • Published In: Bloomberg.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Furukawa, Yuki 3 of 3

Abstract

The article discusses Wimbledon’s decision to replace human line judges with an electronic line calling system developed by Hawk-Eye Innovations Ltd., a subsidiary of Sony Group Corp. This shift, which will utilize 12 cameras to determine ball placement, is driven by the need to shorten match durations and address a shortage of referees exacerbated by the pandemic. Sony's sports division, although a small part of its overall business, is experiencing growth and has made several acquisitions to enhance its sports technology offerings. The global sports market is projected to grow significantly, highlighting the increasing importance of technology in sports. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2025/06, pN.PAG
  • Document Type:Article
  • Subject Area:Sports and Leisure
  • Publication Date:2025
  • Accession Number:185841204
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