JOURNAL ARTICLE

Shimano launches new initiative to build and sustain trails systems.

  • Published In: Corporate Philanthropy Report, 2024, v. 39, n. 10. P. 2 1 of 2

  • Database: Business Source Ultimate 2 of 2

Abstract

Shimano, an outdoor recreation equipment company, has launched a new philanthropic initiative called the Trail Born Fund. The initiative aims to increase and sustain mountain bike trails and trail access worldwide. Over the next 10 years, Shimano plans to donate $10 million to support trail projects and trail advocacy organizations. The company believes that investing in trail building and advocacy will protect and expand trail access, providing more opportunities for people to ride and discover the sport. The Trail Born Fund will initially focus on select areas in North America, Europe, and Oceania, with plans for further expansion to Asia, Africa, and Central and South America by 2026. The funds will be allocated after a thorough review of advocacy organizations and proposed projects, ensuring support for legal and sustainable trails. [Extracted from the article]

Additional Information

  • Source:Corporate Philanthropy Report. 2024/10, Vol. 39, Issue 10, p2
  • Document Type:Article
  • Subject Area:Sports and Leisure
  • Publication Date:2024
  • ISSN:0885-8365
  • DOI:10.1002/cprt.32073
  • Accession Number:179531823
  • Copyright Statement:Copyright of Corporate Philanthropy Report is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

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