JOURNAL ARTICLE

Renault's Alpine Drops Endurance Racing to Focus on Formula 1.

  • Published In: Bloomberg.com, 2026. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Torsoli, Albertina 3 of 3

Abstract

The article discusses Renault SA's Alpine sports brand's strategic shift to focus exclusively on Formula 1 while exiting the World Endurance Championship by the end of 2026, primarily due to cost-cutting measures. Despite introducing new electric models since 2024, Alpine has faced challenges such as lower-than-expected demand for electric vehicles and disappointing performance in Formula 1, leading to increased expenses. The brand's new CEO, Francois Provost, is implementing changes to improve profitability, while retaining talent at its engine manufacturing site and supporting employees' career transitions. Alpine's Formula 1 team struggled in the 2023 season, finishing last in the Constructor Standings, contrasting with a stronger performance in 2022. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2026/02, pN.PAG
  • Document Type:Article
  • Subject Area:Sports and Leisure
  • Publication Date:2026
  • Accession Number:191523948
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