Jeffrey Katzenberg, Joe Montana Firms Back AI Marketing Startup.

  • Published In: Bloomberg.com, 2024. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Anand, Priya 3 of 3

Abstract

Alembic Technologies Inc., a startup that utilizes artificial intelligence (AI) to assess the effectiveness of marketing campaigns, has secured $14 million in funding from investors including Jeffrey Katzenberg's venture firm, WndrCo, and Joe Montana's firm, Liquid 2 Ventures. By analyzing social media ad campaigns and comparing them to other forms of advertising, Alembic's AI technology determines whether customers attracted by the campaigns purchased the most profitable products. The company aims to expand its staff and provide marketers with unbiased data, rather than relying on advertising platforms for metrics. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2024/02, pN.PAG
  • Document Type:Article
  • Subject Area:Sports and Leisure
  • Publication Date:2024
  • Accession Number:175461455
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