JOURNAL ARTICLE

LeBron's Manager Leads $100 Million Investment in Youth Sports Startup.

  • Published In: Bloomberg.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Williams, Randall 3 of 3

Abstract

A startup called Rocket Youth, founded less than a year ago, has secured over $100 million in funding led by Maverick Carter, the business manager of NBA star LeBron James. The company offers services like accounting and business development to youth sports programs in various sports. The investment reflects the growing interest in the $30 billion youth sports sector in the US, with private equity investors like Carter and others looking to support programs that help young athletes. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2025/02, pN.PAG
  • Document Type:Article
  • Subject Area:Sports and Leisure
  • Publication Date:2025
  • Accession Number:183054820
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