Pro sports teams have run out of names. Here's why.

The article discusses the trend of sports teams adopting unconventional names, exemplified by Boston's new professional women's soccer team, "Bos Nation FC," which aims to evoke "Boss Energy." This shift towards more generic names, seen in leagues like Major League Soccer and the National Women's Soccer League (NWSL), is partly driven by trademark law and the increasing number of teams, limiting available mascot names. The article also highlights the challenges faced by teams in rebranding, such as the Arizona Coyotes temporarily using "Utah Hockey Club" while fans vote on a new name. Additionally, it touches on the controversy surrounding Boston's advertising campaign, which was criticized for being transphobic and subsequently retracted. [Extracted from the article]