JOURNAL ARTICLE

NFT fantasy sports game Sorare adds the Premier League to its growing number of sports partnerships.

  • Published In: Fortune.com, 2023. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Quiroz-Gutierrez, Marco 3 of 3

Abstract

The article focuses on Sorare, an NFT fantasy sports game, which has partnered with the Premier League to include players from all 20 clubs, enhancing its competitive offerings. The game now allows users to compete within the same league and introduces capped-mode competitions to increase rigor. Despite the overall contraction of the NFT market in 2022, Sorare has grown to 3 million users, partly due to the FIFA World Cup, which attracted significant user engagement. The company is also expanding its presence in the U.S. sports market, having established partnerships with major leagues such as the NBA, MLB, and MLS, and aims to leverage the popularity of Premier League teams among American fans. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2023/01, pN.PAG
  • Document Type:Article
  • Subject Area:Sports and Leisure
  • Publication Date:2023
  • Accession Number:161605110
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