JOURNAL ARTICLE

Rory McIlroy's Masters Win Is Most-Watched Since 2018 Tournament.

  • Published In: Bloomberg.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Miller, Hannah 3 of 3

Abstract

Rory McIlroy's victory at the Masters golf tournament was the most-watched since 2018, with an average of 12.7 million viewers tuning in to CBS for the final rounds. McIlroy's dramatic road to his first Masters title likely contributed to the increased viewership, as he overcame challenges and won a sudden-death playoff against Justin Rose. This win marked McIlroy's first major victory in 11 years and made him one of only six golfers to achieve a career Grand Slam. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2025/04, pN.PAG
  • Document Type:Article
  • Subject Area:Sports and Leisure
  • Publication Date:2025
  • Accession Number:184475340
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