JOURNAL ARTICLE

Fanatics Taps Lewis Hamilton to Power Its Global Expansion Push.

  • Published In: Bloomberg.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Turner, Giles 3 of 3

Abstract

Fanatics Inc. is expanding globally, focusing on its collectibles division and planning to enter the sports betting market overseas. The company recently opened a store in London, with Formula 1 star Lewis Hamilton unveiling the new trading cards and sports memorabilia. Fanatics' collectibles arm generated $1.6 billion in revenue last year, comprising 20% of total sales, and the company has exclusive licensing deals with major US sports leagues. Despite having $1 billion in cash, Fanatics is prioritizing breaking into the US sports betting market, aiming to become a major player globally in the long term. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2025/04, pN.PAG
  • Document Type:Article
  • Subject Area:Sports and Leisure
  • Publication Date:2025
  • Accession Number:184836500
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