JOURNAL ARTICLE

Shaun White Wants to Give Snowboarding the Formula One Treatment.

  • Published In: Bloomberg.com, 2024. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Murphy, Jen 3 of 3

Abstract

Shaun White, a five-time Olympic champion in snowboarding, is launching Snow League, a competitive federation aimed at providing better economic opportunities for snowboarders and freeskiers. The league will offer a total prize purse of $1.5 million in its premier season, attracting investors like Blackstone Inc.'s David Blitzer and former NFL star Larry Fitzgerald Jr. White aims to elevate the sport's profile, create an international year-round circuit, and provide a platform for the next generation of talent to shine. The Snow League will also count as Olympic qualifiers, giving individual snowboarders an annual world title to chase. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2024/10, pN.PAG
  • Document Type:Article
  • Subject Area:Sports and Leisure
  • Publication Date:2024
  • Accession Number:180362437
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