DISNEY+ AND ESPN ADD REAL-TIME ANIMATED NBA GAME.
Published In: Online Media News, 2026, v. 40, n. 2. P. N.PAG 1 of 2
Database: Academic Search Ultimate 2 of 2
Abstract
The article focuses on "Dunk the Halls," a unique streaming event by The Walt Disney Company that combines live sports with animation during the Cleveland Cavaliers vs. New York Knicks Christmas Day game. Utilizing Sony's Beyond Sports technology and Hawk-Eye optical tracking, the event features animated avatars of players and beloved Disney characters, creating a family-friendly narrative set in a virtual Main Street, U.S.A. The production aims to engage younger audiences by offering an alternate viewing experience alongside traditional broadcasts, showcasing how live sports can be reimagined for streaming platforms. This innovative approach highlights Disney's strategy to attract diverse viewers and enhance its family-centric streaming offerings. [Extracted from the article]
Additional Information
- Source:Online Media News. 2026/02, Vol. 40, Issue 2, pN.PAG
- Document Type:Article
- Subject Area:Sports and Leisure
- Publication Date:2026
- Accession Number:191245581
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