Packing 17,000 Fans Into MSG Shows Promise of Women's Pro Hockey.

The article focuses on the growth and rising popularity of the Professional Women's Hockey League (PWHL), co-founded by billionaire Mark Walter and his wife Kimbra, highlighting its recent sold-out game at Madison Square Garden. The league, which features teams in both the US and Canada, has seen significant increases in attendance and media interest, aided by factors such as the US women's hockey Olympic gold and a national broadcasting deal with Scripps. The PWHL operates under a collective bargaining agreement guaranteeing minimum player salaries and aims for profitability by 2031, with all teams currently league-owned to facilitate agile management. The league plans to expand by adding up to four new franchises next year and is working to broaden its fanbase beyond traditional hockey audiences. [Extracted from the article]