JOURNAL ARTICLE

US Olympian Shaun White Launches Snowboarding League.

  • Published In: Bloomberg.com, 2024. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Boudway, Ira 3 of 3

Abstract

Shaun White, a five-time Olympian, is launching a professional snowboarding tour called the Snow League. The league aims to provide a regular schedule for athletes and viewers between Olympics, filling a gap in the marketplace. It will feature a two-day tournament format and hopes to shift the image of snowboarding towards a more traditional sport. The league's first competition will be held in the US, with additional events planned in Europe and Asia. The Snow League plans to invite 20 men and 16 women to compete in halfpipe snowboarding, with a total prize purse of $1.5 million for the first season. The league is in discussions with various entities for broadcast rights and plans to highlight the backstories of top riders through a docuseries. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2024/06, pN.PAG
  • Document Type:Article
  • Subject Area:Sports and Leisure
  • Publication Date:2024
  • Accession Number:177930234
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