JOURNAL ARTICLE

CUSTOMIZE AN ICONIC DOLL.

  • Published In: TIME Magazine, 2025, v. 206, n. 13/14. P. 68 1 of 3

  • Database: Academic Search Ultimate 2 of 3

  • Authored By: Peterson, Leslie Horn 3 of 3

Abstract

The article focuses on the growing trend of adult consumers in the toy market, particularly regarding Mattel's Barbie line. Mattel reports that a significant portion of adult buyers are not only collecting Barbies but also customizing them, reflecting a vibrant community of creativity among fans. In response to this trend, Mattel launched the You Create Barbie kit, priced at $100, which includes interchangeable heads, articulated bodies, wigs, clothing, and accessories, catering to both adult enthusiasts and children. The kit emphasizes the durability of the dolls, ensuring they remain suitable for play. [Extracted from the article]

Additional Information

  • Source:TIME Magazine. 2025/10, Vol. 206, Issue 13/14, p68
  • Document Type:Product Review
  • Subject Area:Sports and Leisure
  • Publication Date:2025
  • ISSN:0040-781X
  • Accession Number:188770705
  • Copyright Statement:Copyright of TIME Magazine is the property of TIME USA, LLC and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Looking to go deeper into this topic? Look for more articles on EBSCOhost.