JOURNAL ARTICLE

Japan's Viral Horse-Racing Video Game Has Players Flocking to Real-Life Stables.

  • Published In: Bloomberg.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Alampay, Katria 3 of 3

Abstract

The article focuses on the impact of the mobile game Umamusume: Pretty Derby on the popularity of horse racing in Japan and abroad. Since its release in 2021, the game has attracted over 30 million downloads and has significantly influenced a new generation's interest in horse racing through its anthropomorphized characters based on real racehorses. The game's success has led to increased attendance at racetracks and a rise in crowdfunding efforts for horse-related projects, while also drawing a younger audience to the sport. Cygames, the game's developer, has capitalized on this trend by sponsoring major horse racing events and expanding its intellectual property through animated adaptations. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2025/12, pN.PAG
  • Document Type:Article
  • Subject Area:Sports and Leisure
  • Publication Date:2025
  • Accession Number:190556467
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