JOURNAL ARTICLE

UBS Will Keep Sponsoring Roger Federer Through 'At Least' 2025.

  • Published In: Bloomberg.com, 2023. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Miller, Hugo 3 of 3

Abstract

(Bloomberg) -- UBS Group AG will keep sponsoring Roger Federer until at least 2025, leaving open the door for a possible extension of deals with the Swiss tennis star and others it inherited following the takeover of rival Credit Suisse. Read more: UBS's Ermotti Targets More Billionaires After Credit Suisse Deal ©2023 Bloomberg L.P. Federer has been a long-time brand ambassador for Credit Suisse, which has an extensive web of sports sponsorships that have been under scrutiny following the banking takeover earlier this year. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2023/10, pN.PAG
  • Document Type:Article
  • Subject Area:Sports and Leisure
  • Publication Date:2023
  • Accession Number:173336616
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