JOURNAL ARTICLE

F1 owner Liberty Media is eyeing a $4.32 bn deal to buy up motorcycle racing series MotoGP. But it could face a big speed bump—competition watchdogs.

  • Published In: Fortune.com, 2024. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Prakash, Prarthana 3 of 3

Abstract

The article discusses the potential acquisition of Dorna Sports, the owner of the MotoGP franchise, by Liberty Media, which also owns Formula One, in a deal valued at over €4 billion ($4.32 billion). This acquisition could consolidate two major motorsport championships under Liberty Media, potentially creating synergies and expanding their global fanbases. While the deal presents significant growth opportunities, it may face scrutiny from competition regulators, reminiscent of past interventions in similar situations. Experts suggest that Liberty's successful strategies in promoting Formula One could similarly enhance MotoGP's popularity if the acquisition proceeds. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2024/03, pN.PAG
  • Document Type:Article
  • Subject Area:Sports and Leisure
  • Publication Date:2024
  • Accession Number:176341626
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