JOURNAL ARTICLE

TCM Sports Management gets commercial sponsorship rights for ACC Asia Cup matches.

  • Published In: CSO Forum, 2024. P. N.PAG 1 of 2

  • Database: Applied Science & Technology Source Ultimate 2 of 2

Abstract

TCM Sports Management has secured exclusive commercial sponsorship rights for all Asian Cricket Council's (ACC) Asia Cup tournaments until 2031. The sponsorship package includes title and official sponsorship rights, allowing TCM to shape the branding landscape for ACC events. TCM plans to introduce unique engagement assets tailored to resonate with local cultures, such as tournament anthems, mascots, and trophy tours, to enhance brand impact and cultural relevance. The upcoming Men's Asia Cup tournaments in 2025, 2027, 2029, and 2031 will be key events under TCM's sponsorship management, offering unmatched opportunities for brand engagement with a rapidly expanding cricket fanbase across Asia. [Extracted from the article]

Additional Information

  • Source:CSO Forum. 2024/11, pN.PAG
  • Document Type:Article
  • Subject Area:Sports and Leisure
  • Publication Date:2024
  • Accession Number:180904986
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