JOURNAL ARTICLE

ROKU INTRODUCES HOWDY: AD-FREE STREAMING.

  • Published In: Online Media News, 2025, v. 39, n. 9. P. N.PAG 1 of 2

  • Database: Academic Search Ultimate 2 of 2

Abstract

The article focuses on Roku's launch of a new video streaming service called Howdy, priced at $2.99 per month and available exclusively on Roku devices. Introduced in August 2025, Howdy is the lowest-priced ad-free streaming service from a major U.S. provider, featuring a curated catalog of licensed films and TV series from studios like Lionsgate and Warner Bros., as well as Roku Originals. The service aims to complement Roku's existing free offerings rather than compete with higher-tier services, targeting cost-conscious viewers seeking uninterrupted entertainment. Initially limited to Roku hardware, Howdy plans to expand to mobile and other platforms in the future. [Extracted from the article]

Additional Information

  • Source:Online Media News. 2025/09, Vol. 39, Issue 9, pN.PAG
  • Document Type:Article
  • Subject Area:Technology
  • Publication Date:2025
  • Accession Number:187950161
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