'Sometimes the good guys don't win': Former Hulu VP mourns Disney's shuttering of the iconic streaming app.
Published In: Fortune.com, 2025. P. N.PAG 1 of 3
Database: Business Source Ultimate 2 of 3
Authored By: Smith, Dave 3 of 3
Abstract
The article discusses Disney's decision to shut down the Hulu app and merge its offerings with Disney+, marking a significant change in the streaming landscape. Former Hulu senior vice president Ben Smith expressed his sadness over this development, highlighting Hulu's strong customer-centric culture and innovative user experience during its operational years. Launched in 2007, Hulu became known for its original programming and user-friendly interface, competing effectively against early streaming services like Netflix. Although the standalone app will cease to exist in 2026, Hulu's brand and content will continue to be available through Disney+, indicating a shift in how users will access Hulu's offerings while preserving its legacy in the streaming industry. [Extracted from the article]
Additional Information
- Source:Fortune.com. 2025/08, pN.PAG
- Document Type:Article
- Subject Area:Technology
- Publication Date:2025
- Accession Number:187311213
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