JOURNAL ARTICLE

Roku Debuts $2.99-a-Month Ad-Free Video Service Targeting Cost-Weary Users.

  • Published In: Bloomberg.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Welch, Chris 3 of 3

Abstract

Roku Inc. has launched a new subscription video service called Howdy, which offers ad-free content for $2.99 a month, providing a more affordable option compared to many existing on-demand streaming services. This initiative aims to diversify Roku's revenue streams beyond advertising and hardware sales. Howdy will initially be available on Roku devices, with plans to expand to mobile and other platforms, and will feature content from partners such as Lionsgate Studios Corp. and Warner Bros. Discovery Inc., along with select Roku Originals. The service targets consumers seeking a lower-cost alternative to major streaming platforms while avoiding advertisements. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2025/08, pN.PAG
  • Document Type:Article
  • Subject Area:Technology
  • Publication Date:2025
  • Accession Number:187143480
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