Moderation Effect on Relationship between Attitude and Behavioral Intention in Mobile Banking Adoption Model: An Empirical Study.
Published In: Indian Journal of Health & Wellbeing, 2025, v. 16, n. 3. P. 601 1 of 3
Database: Academic Search Ultimate 2 of 3
Authored By: Narang, Charvy; Gupta, Mohit 3 of 3
Abstract
Technology booming is changing the landscape by which people now access banking services. Continuous advancements in the technology are now making lives of the people more easier and hustle free. Increase in internet subscribers led to the adoption of self-service banking channels like mobile banking. This paper evaluates the moderating effects of gender and place of living on relationship between attitude and behavioral intention in mobile banking adoption model. The results indicate the significant moderating effect of place of living on the relationship between attitude and behavioral intention in mobile banking adoption model. [ABSTRACT FROM AUTHOR]
Additional Information
- Source:Indian Journal of Health & Wellbeing. 2025/09, Vol. 16, Issue 3, p601
- Document Type:Article
- Subject Area:Technology
- Publication Date:2025
- ISSN:2229-5356
- Accession Number:188772333
- Copyright Statement:Copyright of Indian Journal of Health & Wellbeing is the property of Indian Association of Health, Research & Welfare and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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