GM's Barra Gauges Anderson for CEO Job by Giving Him Tough Test.

  • Published In: Bloomberg.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Welch, David 3 of 3

Abstract

The article focuses on Sterling Anderson, the executive leading General Motors Co.'s (GM) technology initiatives, who is considered a potential successor to CEO Mary Barra. Anderson, who joined GM as chief product officer after roles at Tesla Inc. and Aurora Innovation Inc., is tasked with enhancing the company's software and self-driving technology while making electric vehicles profitable. Despite challenges, including stalled EV sales and a significant write-down on GM's EV business, Anderson aims to drive innovation and recruit talent to support GM's transition to a tech-driven automaker. His approach emphasizes understanding the existing company culture before implementing changes, reflecting a cautious strategy in a historically challenging environment for outsiders in Detroit's automotive industry. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2025/12, pN.PAG
  • Document Type:Article
  • Subject Area:Women's Studies and Feminism
  • Publication Date:2025
  • Accession Number:190353606
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