Mary Barra still responds to 'every single letter' she gets by hand despite running $65 billion automaker General Motors.

  • Published In: Fortune.com, 2026. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Fore, Preston 3 of 3

Abstract

The article focuses on the leadership practice of handwritten communication by prominent CEOs, highlighting General Motors CEO Mary Barra’s commitment to personally responding to every letter she receives with pen and paper. Barra’s approach fosters direct connection and loyalty among customers and employees, exemplified by positive responses from individuals like Carolyn Rodz, founder of a virtual startup accelerator. Other executives, including First Watch CEO Chris Tomasso and Saks CEO Geoffroy van Raemdonck, also maintain handwritten notes as a meaningful leadership tool to acknowledge and appreciate employees. This personalized outreach contrasts with the increasing automation in business, emphasizing the enduring value of human connection in leadership. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2026/03, pN.PAG
  • Document Type:Article
  • Subject Area:Women's Studies and Feminism
  • Publication Date:2026
  • Accession Number:192291251
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