JOURNAL ARTICLE

Men make twice as much money as women under the NCAA's new rules that allow college basketball players to cash in.

  • Published In: Fortune.com, 2023. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Wanna, Carly 3 of 3

Abstract

The article examines the financial disparities between male and female college basketball players, particularly in the context of Name, Image, and Likeness (NIL) deals. Despite the Supreme Court's ruling in June 2021 allowing college athletes to profit from their NIL, data shows that male athletes earn significantly more than their female counterparts, with men making twice as much overall. The earnings gap is largely attributed to the influence of NIL collectives, which tend to favor male athletes due to traditional donor support. The article highlights the need for increased oversight of NIL activities to ensure compliance with Title IX requirements and address these disparities. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2023/03, pN.PAG
  • Document Type:Article
  • Subject Area:Women's Studies and Feminism
  • Publication Date:2023
  • Accession Number:162505315
  • Copyright Statement:Copyright of Fortune.com is the property of Fortune Media (USA) Corporation and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Looking to go deeper into this topic? Look for more articles on EBSCOhost.