JOURNAL ARTICLE

How to Build a Better New York City Soccer Franchise.

  • Published In: Bloomberg.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Kelly, Jason 3 of 3

Abstract

Carolyn Tisch Blodgett, co-owner of the New York Giants, has been instrumental in building up the New York/New Jersey franchise of the National Women's Soccer League, Gotham FC. Drawing on her experience at Peloton, she aims to build love for the Gotham brand by leveraging star power. The NWSL is experiencing a collective boom, with franchise values soaring and more investors getting involved, reflecting the growth of women's sports. Tisch Blodgett and her family, through their fund Next 3, have made strategic investments in women's sports, recognizing the compelling investment case for the future of sports. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2025/01, pN.PAG
  • Document Type:Article
  • Subject Area:Women's Studies and Feminism
  • Publication Date:2025
  • Accession Number:182581824
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