JOURNAL ARTICLE

Her family bought half of the New York Giants 30 years ago. Now she's leading their investment in New York women's soccer team Gotham FC.

  • Published In: Fortune.com, 2023. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Hinchliffe, Emma; Abrams, Joseph 3 of 3

Abstract

The article focuses on Carolyn Tisch Blodgett's investment in NJ/NY Gotham FC, a women's soccer franchise, as part of her family's legacy in sports. Tisch Blodgett, who previously served as Peloton's head of global marketing, is now a strategic advisor for the New York Giants and the founder and CEO of Next 3, which is backing innovation in sports. She aims to elevate Gotham's profile and reach new audiences, drawing on her experience in marketing and community building from her time at Peloton. Tisch Blodgett envisions Gotham becoming a leading women's soccer team and brand, similar to the impact the New York Giants had on her family. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2023/11, pN.PAG
  • Document Type:Article
  • Subject Area:Women's Studies and Feminism
  • Publication Date:2023
  • Accession Number:173537194
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