JOURNAL ARTICLE

Conscious luxury: Stella McCartney launches in India with Reliance Brands.

  • Published In: Business Sphere, 2025, v. 35, n. 6. P. 53 1 of 2

  • Database: Business Source Ultimate 2 of 2

Abstract

The article discusses the strategic partnership between Reliance Brands Limited (RBL) and British designer Stella McCartney to introduce her fashion brand in India. This collaboration aims to distribute McCartney's sustainable luxury collections, including ready-to-wear clothing, vegan accessories, and footwear, through RBL's extensive retail network. The partnership is positioned to cater to India's growing community of environmentally conscious consumers and emphasizes McCartney's commitment to responsible fashion, which avoids the use of animal products and promotes material innovation. The Stella McCartney brand, founded in 2001, is recognized as a leader in the conscious luxury movement. [Extracted from the article]

Additional Information

  • Source:Business Sphere. 2025/10, Vol. 35, Issue 6, p53
  • Document Type:Article
  • Subject Area:Women's Studies and Feminism
  • Publication Date:2025
  • ISSN:0890-3328
  • Accession Number:188747565
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