JOURNAL ARTICLE

WNBA could be headed for a lockout just as the league is attracting peak attention. What that means for 'billions of dollars in new money' in the sport.

  • Published In: Fortune.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Hinchliffe, Emma 3 of 3

Abstract

The article discusses the ongoing contract negotiations between the WNBA and its players' union, highlighting a 30-day extension agreed upon by both parties to address significant issues, particularly revenue sharing. Currently, WNBA players receive about 10% of the league's overall revenue, a stark contrast to the 50% share enjoyed by NBA players. The article also touches on the involvement of new investors and brands in women's sports, emphasizing the need for education on labor negotiations and the potential long-term growth opportunities in the sector. The conversation includes insights from industry figures like Laura Correnti, who stresses the importance of focusing on systemic changes rather than short-term outcomes. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2025/11, pN.PAG
  • Document Type:Article
  • Subject Area:Women's Studies and Feminism
  • Publication Date:2025
  • Accession Number:189027499
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