JOURNAL ARTICLE

Reliance Brands partners with Stella McCartney to bring sustainable label to India.

  • Published In: Project Reporters, 2025. P. N.PAG 1 of 2

  • Database: Business Source Ultimate 2 of 2

Abstract

The article focuses on the partnership between Reliance Brands and British designer Stella McCartney to introduce her sustainable luxury label in India. Stella McCartney's brand, established in 2001, is known for its commitment to responsible fashion, avoiding materials such as leather and fur. This collaboration will provide Indian consumers with access to the brand's ready-to-wear collections, vegan accessories, and footwear through a multichannel distribution model. Both parties are optimistic about promoting a "conscious luxury movement" in India, aiming to foster sustainability and animal welfare in the fashion industry. [Extracted from the article]

Additional Information

  • Source:Project Reporters. 2025/10, pN.PAG
  • Document Type:Article
  • Subject Area:Women's Studies and Feminism
  • Publication Date:2025
  • Accession Number:188472061
  • Copyright Statement:Copyright of Project Reporters is the property of OmniEarth Pvt. Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Looking to go deeper into this topic? Look for more articles on EBSCOhost.