JOURNAL ARTICLE

Exclusive: The National Women's Soccer League hires ex-Bumble exec as COO to run the league 'like a business'.

  • Published In: Fortune.com, 2024. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Hinchliffe, Emma; Abrams, Joseph 3 of 3

Abstract

The article focuses on Sarah Jones Simmer's new role as the Chief Operating Officer (COO) of the National Women's Soccer League (NWSL), marking her transition from CEO of a weight-loss startup. Jones Simmer aims to enhance the league's operational efficiency and implement data-driven decision-making at a pivotal time for women's sports, highlighted by significant financial transactions and growing interest in the league. She draws parallels between her previous experience at Bumble and her new position, emphasizing the importance of creating a robust infrastructure for the league's growth. Jones Simmer believes her background will enable her to effectively support the league's vision while addressing its complex operational needs. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2024/03, pN.PAG
  • Document Type:Article
  • Subject Area:Women's Studies and Feminism
  • Publication Date:2024
  • Accession Number:176341636
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