JOURNAL ARTICLE

Emma Rodriguez-Ayala.

  • Published In: TIME Magazine, 2025, v. 206, n. 9. P. 49 1 of 3

  • Database: Academic Search Ultimate 2 of 3

  • Authored By: Gregory, Sean 3 of 3

Abstract

The article focuses on Emma Rodriguez-Ayala's efforts to enhance investment in women's sports through Project Level, a fund launched by Ariel Investments, a Chicago-based firm managing $13.5 billion in assets. Rodriguez-Ayala, who serves as general counsel and chief administrative officer, has identified significant undervaluation in media rights for women's leagues, such as the WNBA and National Women's Soccer League (NWSL), amid rising viewership and attendance. The fund aims to raise at least $500 million and has already invested in the NWSL's expansion team in Denver and League One Volleyball. Rodriguez-Ayala emphasizes the importance of representation for young professionals in the industry. [Extracted from the article]

Additional Information

  • Source:TIME Magazine. 2025/09, Vol. 206, Issue 9, p49
  • Document Type:Biography
  • Subject Area:Women's Studies and Feminism
  • Publication Date:2025
  • ISSN:0040-781X
  • Accession Number:188035814
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