JOURNAL ARTICLE

Women's soccer just won a 40x raise as the NWSL signs a $240 million TV deal with CBS, ESPN, Amazon and Scripps.

  • Published In: Fortune.com, 2023. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Confino, Paolo 3 of 3

Abstract

The article focuses on the National Women's Soccer League (NWSL) securing a significant $240 million domestic broadcast deal with four major partners, including Amazon, CBS, ESPN, and ION. This new agreement, which is 40 times larger than the previous deal, will provide the NWSL with approximately $60 million annually for four years and aims to enhance the league's visibility and financial stability. The NWSL will retain about 38% of its games for its own streaming platform, reflecting a strategic approach to reach new audiences while promoting its athletes. The deal marks a pivotal moment for the league, which has seen substantial growth in sponsorship revenues and team valuations, indicating a promising future for women's soccer in the U.S. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2023/11, pN.PAG
  • Document Type:Article
  • Subject Area:Women's Studies and Feminism
  • Publication Date:2023
  • Accession Number:173563029
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